Consistency is critical! Inconsistent product will not perform in the same way from batch to batch. This will be noticed by your customers and will cause them to brand-hop.
When it comes to Full Spectrum products, consistency is particularly hard to achieve. While Full Spectrum is a buzzword that most associate with top-quality resulting from the Entourage Effect, the truth of the matter is that most Full Spectrum products are not consistent. Full Spectrum products contain the same variations present in each hemp plant, crop, harvest and biomass used to make the extract. Full Spectrum simply means that the extraction process removes all of the cannabinoids and terpenes that the hemp plant had to offer. But, as we all no, not all plants are created equal. There are huge variations in strains, growing conditions, soil, and weather that will affect what a plant or crop has to offer in the way of cannabinoids and terpenes.
To mitigate this variance, we have established a balancing process for our branded Redeem and white label product that ensures each bottle and formulation in fact standardized. On our Redeem branded product we call this Optimal Spectrum™️ . By testing for concentrations and adding minor cannabinoids and terpenes back in as needed, optimal spectrum oil has the same rich formulation every time. This marriage of nature and science allows for a consistent, robust, and safe CBD product each and every time.